Mainstreaming an image with dignity.
Don Allison, Publisher, Faded Banner Publications Faded Banner Publications has made its mark in Civil War and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity. We were looking to target the paranormal field, but not limit ourselves to that field.
We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked, and worked well. We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe.
The release landed me an hour-long PBS interview. And of course we achieved the main goal of the press release, selling books.
What made this press release successful was the intersection of the exclusivity of the announcement there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of themthe fact that it was newsworthy, and having a great partner tied into the announcement itself.
Successful press releases include information that is well written, worth sharing, and provides value to those reading. Craft a catchy title to garner the attention of notable sources and publications.
On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. Be sure there are no grammatical issues or spelling errors.
Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.
Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.
This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals which were all met.
It starts with the most important information: It was effective because it gave all of the facts and was easily quotable for journalists interested in the story. The press release is also effective because of its multifaceted storytelling.
It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Hebrew Free Loan Fund Helps in Time of Need Susan Miller, President and Founder, Garton-Miller Media In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there.
I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story.
I have had a lot of success having my press releases picked up and run as is. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman — she truly is changing the business game for everyone.
We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. You want people to read your work and 1. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.
This press release is also very concise. It states the facts right away. Then followed up with value for the audience.Press Release Template and Tips Below is a basic template for a press release along with a sample release and some helpful tips on how • When writing a press release, it is important to create a compelling, relevant narrative in a concise, easy-to-read format.
Edward Thomas Distinguished Service Memorial Award; Keystone Press Awards - Professional. Calkins Family Distinguished Video Award Pennsylvania Press Conference Date: Jun 01 day conference caters to issues of importance to editors, reporters and broadcasters.
Whether it's building readership, writing a better story, redesigning. A well-written press release is the first step in getting some attention for your new album. Use the template at the bottom to help you organize your information. Note that this template was written with bands and indie labels in mind.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for .
Stephanie Rowe’s novel, Hunt the Darkness, was awarded the Romance Writers of America RITA Award for Paranormal Romance.
Rowe is a first-time RITA winner. Rowe is a first-time RITA winner. Lexi Ryan’s novel, Falling Hard, was awarded the Romance Writers of America RITA Award for Contemporary Romance: Long.
Write for editors - Your job is to write a press release that makes writers/editors (those people who review and approve press releases), want to read it -- and use it.
If you fail to do that, there is no chance for your press release to see print.