Toyota motor corporation launching prius harvard

Car and Driver Twitter image. Japanese automobile manufacturer Toyota has announced it will be holding the world premiere of its new Toyota Prius on September 8 at a media-only event in Las Vegas, in what it describes will be "the next era of an icon.

Have an opinion about this story?

Toyota motor corporation launching prius harvard

Click here to submit a Letter to the Editorand we may publish it in print. Toyota initially targeted a spring manufacturing launch for the next iteration of its hallmark hybrid, code-named A. That has been pushed back to December, people familiar with the matter say.

Toyota motor corporation launching prius harvard

The Prius confirmation vehicle, a prototype typically built 12 months before Job 1 to ensure performance, is scheduled for around November Production of the plug-in version is expected to begin in October Reasons for the roughly half-year delay are murky.

One source said engineers were tweaking the car to ensure maximum fuel economy, possibly adjusting body and chassis issues. A Toyota spokesman said the company could not comment on future product plans. Hybrid czar Satoshi Ogiso, managing officer for product planning, also declined to comment on timing.

But he told Automotive News the car will be a test bed of critical new technologies, including Toyota's modularized vehicle architecture and next-generation hybrid system. Nailing the next Prius is paramount, so engineers may be forgiven for taking time to get it right. The car, which premiered inis the world's best-selling hybrid and a technology showcase.

Toyota officially confirms launch of electric Scion iQ - Autoblog

Prius will test critical technologies. Toyota, which sold more than 1 million hybrid vehicles in for a second straight year, has more riding on the Prius' redesign than bragging rights.

It will also show whether President Akio Toyoda's new product development strategy is on the right track. The new modular approach, dubbed Toyota New Global Architecture, aims to boost the number of parts shared among vehicles to improve quality and lower costs.

Keep Exploring Britannica

But even one problem with a small part could multiply across millions of vehicles because of the new focus on commonization. The new hybrid system is expected to be smaller, lighter and more efficient. The company is targeting a fuel economy improvement of at least 10 percent over the third-generation Prius, which debuted in Toyota considers that the benchmark target for each new generation.

The next-generation hybrid system will be overhauled to support a wider range of engines and vehicle types, he said. It will go beyond the compact Prius C, standard Prius and Camry-class cars.

Fuel efficiency will get a lift from a new gasoline engine with thermal efficiency rates above 40 percent, Ogiso added. The current Prius engine, the most efficient in Toyota's fleet, has a Higher thermal efficiency means more energy is captured to power the wheels, and less is lost through heat.

One technology won't be deployed in the next-generation hybrid system, Ogiso said: Such semiconductors manage the flow of electricity through the power control unit that integrates a hybrid vehicle's battery, motor and generator.

The new ones will be made of silicon carbide and experience only a tenth of the energy loss of the silicon-based chips used today. The technology has the potential to deliver 10 percent better fuel efficiency because less energy is lost when the battery powers the car's electric motor or when the regenerative brakes recharge the battery.Toyota Motor Corp plans to sell heavily electrified, so-called plug-in hybrid cars in China starting in , its head of China operations, Hiroji Onishi, said on benjaminpohle.com plan is aimed at taking advantage of generous purchase incentives made available to Chinese consumers buying such fuel efficient near-all-electric cars, along with all-electric battery cars in China.

Toyota Motor Corporation has finally announced the launch of its new 'GR' sports car range which will be sold only for the Japanese market at the moment.

Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

Get top headlines and a preview of the day ahead sent to your inbox!

Toyota Prius Caught Totally Naked Just Days Before Official Launch. Car and Driver Twitter image. Aug. 31, the upcoming generation of Prius hybrid will feature Toyota Motor Corporation's New Global Architecture.

Apr 16,  · Toyota Motor Corp will launch competitively priced Prius hybrid minivans using lithium ion batteries early next year, the Nikkei business daily reported. The Toyota RAV4 looks nothing like its predecessors, and that is purely by design.

The all-new, fifth-generation model brings back a more dedicated SUV appearance, a reflection of both its enhanced capability and of customer desires.

Readings | Technology Strategy | Sloan School of Management | MIT OpenCourseWare