Mass media concepts

Radio broadcasting and Television The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang have developed.

Mass media concepts

The result of these differences is that people perceive and interpret the world differently. Recognizing shared perceptions of the world is essential to understanding how individuals form communities. As a result of these difference background and formative influences, individuals see and make sense of the world differently; we all create our own meanings of events around us, filtering information that reaches us through our own prejudices and prior knowledge, framing information so that it makes sense in our own context.

Based on how we see the world, individuals tend to pay attention to different kinds of information that is more or less relevant and familiar to their own experience.

The Role and Influence of Mass Media

Some information flies right past us; some sticks. Gatekeeping—There are gatekeepers in any communication system—interpersonal, written, mass communication. Not only does gatekeeping occur in deciding the end message e.

Clearly, individual perceptions of the world and what things are important in it selective perception are in play in this process. Examples of how agenda-setting worked in society include: Consider the implications of agenda-setting for public policy debate and creation of laws.

Who sets the agenda for the media agenda-setters? Thus, the question for message consumers is always: Framing is not a conspiracy to skew the news although it can be done that way ; individuals, based on their selective perceptions, not only select different things as important, but inevitably frame them in different ways to conform to how they see the world.

But what is the effect of that framing on the receiver of those messages, and on the larger society? These messages and the way they are framed—if they are a stable set of images consistent over time—may serve to change our own individual perceptual frame of the world around us.

The mass media build and maintain a stable set of images—stories about our culture, our society, who we are—that govern our lives and how we see the world, and influence the decisions we make.

Mass media concepts

Ultimately, mass media messages in sufficient accumulation may influence our behavior, attitudes, decisions and life choices. This has wide implications for both individuals and for societies.

This has important implications for mass media producers and consumers, and for the society in which we live— advertising, consumerism, society anxiety, racism, sexism, etc.

Third Person Effect TPE —Rather than examining media effects in terms of how media may effect the way individuals think about issues and people, TPE theory examines our beliefs about how media effects us and others.

In other words—rather than taking the approach that media affect our perceptions, TPE considers how our perceptions shape our ideas about media effects. Research shows that most of us have the perception that media will not have its strongest impact on us—but on other people.

In other words, media will influence other people—but have little influence over me personally.MASS MEDIA AND SOCIETY (2) The concept of ‘mass’ The ideas of ‘mass society’ date from the s but before that time, since the19th century, there have been different ideas of what ‘mass’ means.

The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film.

Sep 18,  · Mass Media Concepts & Theories 1. Selective Perception—This perspective on how humans “see” the world is based on individual differences of upbringing, race, gender, socioeconomic status, life experiences.

The result of these differences is . The Mass Media Defining the Mass Media Defining the Mass Media The focus of this opening section is an examination of different explanations of the relationship between ownership and control of the mass media and, in order to do this, we need to begin by thinking about how the mass media can be defined.

Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience.

Mass Media

This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass media is a significant force in modern culture, particularly in America. Sociologists. Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture.

Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few.

Mass media - Wikipedia