Worldwide, approximately 35 million customers visit a Starbucks coffeehouse each week.
The company operates throughout the world, and due to this it becomes significant for it to have up-to-date information about its internal and external environment, which can be scanned through SWOT and PESTLE analysis: As per the internal and external environment business case study assignment help experts, the company internal environment is influenced with its following strengths, weaknesses, opportunities, and threats: Caterpillar Inc operates with a strong dealer network and has a network of more than dealers.
As well, the company also have an effective production line with more than products with specific specialization. Recently, the company has seen several downtowns as its sales volume is decreasing sincewhich in turn have directed it towards less revenue.
The long-term debts are increasing. Most of its sales are done through independent dealers. The company has significant opportunities in developing countries such as India and China.
In developing countries demand of construction equipments and engines is increasing as well as the population growth also demands more construction. Through joint ventures and acquisitions, the company may develop a lot in future and become more competitive. The threats to the company are increase in the prices of raw materials particularly metal prices.
External forces affecting company operations are as follows: Economic factors affecting the company are the recession, inflation, population growth, growth in GDP etc. All these factors influence the prices of raw material, petrol, diesel, import and export costs etc.
These factors in turn affect manufacturing costs and company prices Lussier, The company operations in diversified countries make it critical for it to consider social factors like values, culture, religions, attitudes etc.
Without considering all these social factors, the company would not become able to avoid discrimination related claims. The Company being a manufacturing firm need to keep its technology updated, and this concern Caterpillar keep using latest technologies for manufacturing construction equipments.
With increasing environmental concerns, it becomes essential for Caterpillar to become environment-friendly and use new technologies and innovations, which are able to improve efficiency without affecting environment in any way Lussier, Caterpillar Competitive Advantage and Strategy Caterpillar competitive advantage is its globalized distribution system, which was adopted in early phase of business.
The company competitors are not able to expand their distribution network at such a large scale Strategy, The company operates with the use of competitive strategy, which makes use of different cost reduction strategies, which in turn enables it to serve its customers with high quality construction equipments Miller, Value Creation and Sustaining Competitive Advantage The company operates with an aim to serve its customers with the highest quality product at a rational price by focussing on customer relations.
With the use of competitive strategy and use of independent dealer networks, company successfully serve its customers at reasonable prices. In addition to this assignment help, the company also keep changing its business strategies for its own development and to compete efficiently with its contenders.
From time-to-time it keeps updating its strategies and approach for different markets as well as also provides time-to-time training to its dealers so that, it could become easy to create value and sustain competitive advantage Lussier, Measurement Guidelines to Verify Strategic Effectiveness From the time of its operations, the company is making use of different measurement guidelines to verify strategic effectiveness.
One of the key measurement guideline, used by it in this regard is to evaluate its strategies and approaches from time-to-time. Value Judgement regarding Caterpillar Product and Service The company approach towards serving its customers with high quality products through its individual dealer network, appropriate it to serve them with high quality products.
In present, Caterpillar designs, manufactures, market and sell heavy equipments, machinery and engines as well as it is also involved in selling financial services to its customers throughout the world Miller, Today, it is serving all over the world, which was not possible with creating value concerning its products and approaches Lussier, Formulation, Implementation, and Control in a Dynamic Environment 21st ed.
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By Pieter Scholtz on 15 June, When it comes to running a business these days, the sole aim often revolves around generating a return on investment for shareholders. However, businesses do not operate in a vacuum, and there are a number of forces at play.
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